What are the guidelines for case study articles?
Purpose of Case Study Articles
The goal of publishing a case study on eLearning Industry is to:
- Share practical, real-world experiences
- Provide evidence-based insights and results
- Help readers understand how specific challenges can be addressed
- Strengthen your credibility and thought leadership in the industry
What We Expect From Clients
We expect from our clients to:
- Provide authentic and original content. Case studies must be based on real projects, initiatives, or implementations.
- Clearly structure the article, including:
- Background/Context
- Challenge/Problem
- Solution/Approach
- Results/Outcomes
- Key Takeaways
- Include measurable results whenever possible (e.g., performance improvements, engagement rates, ROI, completion rates).
- Maintain objectivity. While your organization may be part of the story, the focus should remain on insights and value rather than promotion.
- Write in clear, professional English. Articles should be easy to follow and free of excessive jargon.
- Follow the recommended word count, ideally between 1,000 and 1,500 words.
- Break content into sections with clear subheadings to improve readability.
- Limit backlinks to one per 350 words, ensuring they add value and context.
- Avoid direct calls-to-action, such as “Book a Demo” or “Contact Us.”
Additional Notes
- Supporting elements such as data points, visuals, or brief quotes can strengthen the credibility of your case study.
- Ensure that any referenced organizations or data are used with proper permission where required.
- Case studies should prioritize clarity, transparency, and practical relevance for the reader.
If you have any questions or need further clarification, please contact our Sponsored Articles Product Manager.