How can I appeal to certain news outlets?
In addition to general news outlets, there is a variety of niche news organizations that you may want to consider when writing your release. For example, local press is ideal for events that are being held at a specific location, while specialty news magazines are a perfect fit for products geared toward a particular market or group. If you are trying to appeal to certain news outlets, do your research to find out what they typically look for in a news story and choose a suitable angle.
This makes it more likely that your desired news organization will pick it up once you've submitted it to eLearning Industry's distribution service. Also, make sure that you choose your publication dates wisely, paying close attention to the deadlines of the specific paper, news program, or site in question.