When is the best time to publish a press release?

The ideal release date and time greatly depends on the nature of your press release. For example, if you are announcing a product launch or eLearning event you should publish your release at least a week or two before the big day. If you distribute it too late your readers won't have enough time to plan, but they might forget all about it if you distribute it too early. Here are some golden rules that you may want to follow when it comes to choosing press release publishing date:

• Avoid weekends
• Opt for morning distributions
• Wait until you come back from vacation

If you want to learn more, download The Definitive Guide To eLearning Press Releases.