What is an Editorial Calendar

An editorial calendar is used as a tool that helps plan the creation and publication of specific content on a website. Hence, it is vital for your content marketing strategy. Its purpose is to help reach the largest possible audience based on keyword research and current trends. By following a carefully created editorial calendar, you have the opportunity to write content for which your ideal buyer personas care about.  

It’s not just a way to plan your content ideas ahead of time. Such a tool implies establishing content marketing objectives and developing a strategy around them. By strategizing your content in advance, you can generate better results. For example, you can improve Google rankings, increase traffic, get more social shares, or even collect more qualified leads and boost conversions.