What info should NOT be included in a press release?

One of the best things about press releases is that you can typically find an angle for any story, even if it's been covered in the past or does not appear to be newsworthy at first glance. However, there are some topics that should never be covered in a news release. Here are some of the most notable "off-limits" topics to avoid: 

• Offensive language or ideas 
• Political opinions or propaganda
• Gossip or hearsay 
• Confidential information

If you want to learn more, download The Definitive Guide To eLearning Press Releases.