Should I include photos in my press release?
Yes, but only if the images tie into your story and truly capture the message you are trying to convey. For instance, a headshot of the CEO may not be the ideal choice for a news story about your new add-on service. The secret is to make it attention-grabbing, but still relevant. This typically involves using a bit of creativity and innovation to find the perfect image. Most news organizations and journalists prefer that you make photos available upon request.