What contact information should I include in my press release?

You should include any and all pertinent contact information, such as your phone number, email address, and website URL. You must also include the name of the contact, their position within the company, and an address, if applicable. News organizations typically won't publish a press release if it does not have the essential contact details. It will also diminish the credibility of your press release, which defeats the purpose of sending a news release.