Editorial Calendar & SEO Content Best Practices [Guide]

Editorial Calendar & SEO Content Best Practices [Guide]

About Your eBook & The Editorial Calendar

Your eBook consists of 8 chapters. After your eBook's publication, each chapter becomes a separate article that will drive traffic to your eBook's landing page. The Editorial Calendar we provide you includes the eBook chapters, which afterward "transform" into separate articles. 

Our keyword investigation ensures that your content writers use valuable keywords in your titles, making you easily discoverable by your buyer personas; your articles receive attention from prospects when they are published on eLearning Industry; your articles have the potential to rank high in the SERPs, increasing your brand awareness and expertise. 

Before Deciding On Your eBook Title

Your (Subject Matter Experts) SMEs can assist you by giving you ideas on what to write about; they know what problems users face and have a deeper understanding of each use case. Or, they might have experience regarding a specific topic or industry.  Providing a draft outline of what you'd like to talk about will help our SEO team craft titles for what you would like to accomplish.  

Please help us understand why you differ from the competition. What your service or product does best on a specific topic. Your sales team, customer support or customer service might also reveal what your brand has offered them compared to the competition. Talking about case-studies and successful takes on several projects will give prospects a better idea on how you can help them. If they have a similar pain-point, reading about it will help them realize how they can overcome their challenges with your expertise.

In your draft outline please include: 

  • Why you differ from the competition
  • How your product or service relates to a specific topic 
  • What your brand has offered to clients through your sales team, customer support, or customer services as compared to the competition
  • Case studies (or successful projects): These show prospective customers how you can help them
  • Pain points: These will help prospective customers realize that with your expertise, they can overcome their challenges

SEO Content And Why Your Content Writers Must Include The Provided Keywords 

SEO content is all about getting organic traffic and being easily discovered in the SERPs. Our keyword research is what will help your article rank higher on Google. We base our selected keywords on user intent; your value proposition and services; high-volume, industry-related keywords; buyer personas; eLearning trends; and, eLearning Industry's audience. A catchy title won't bring you a targeted audience; on the other hand, what will is including keywords based on search intent.

Advise Your Content Writers To Focus Their Content On The Provided Keywords

Our SEO experts share several, carefully hand-picked keywords, each time they give you the respective editorial calendar. Your content writers should always keep these in mind; include keywords about your buyer personas as well.  

Example of an Editorial Calendar title:

"7 Elements Your Current Sales Online Training Strategy Needs To Have"

In each of the titles that we send you, we will highlight (in bold) the keywords/keyphrase that your content writers need to focus on. For example, in this case, the key phrase is "Sales Online Training Strategy".

Your content writers should also use synonyms, long-tail keywords, and LSI keywords around this keyphrase. In the editorial calendar, we will also provide you with a suggested keyword phrase (for each article) in the comments. You should use this keyword phrase (or its synonyms) in 2-3 of your high-level subheadings and also once at the beginning of your article. For keyword density, you may use your keyphrase at least 3-4 times in your content.

*You can also integrate long-tail keywords this way: “sales online training. Strategy”, or “sales. Online training strategy” or “sales: online training strategy”. Google will count it. It doesn’t matter if you use “:” or “.” in between.  

For example, in the content for this keyword phrase, content writers should write about: implementing a sales online training program, how to design a sales online training strategy, what makes a good sales online training plan, how online training helps sales reps, etc. Long-tail keywords and LSI keywords around the main keyword should be added in the subheadings as well.

Article Titles (Headlines) Differ From SEO Titles

Our editorial team makes sure that the "tag title" of your article is SEO- friendly. This is the "title" that users see when they search Google. For example, in this article by C.Pappas, the article title is “7 Elements That Are Probably Missing From Your Current Sales Online Training Strategy” but the SEO (tag) title is "What's Missing From Your Sales Online Training Strategy."

Below, you can see how it will appear when shared on Facebook. 

Below you can see how it will appear on Google. 

Publish Amazing Content

If you publish amazing content, your article will have a good chance of ranking in Google for your target keywords. Plus, it will give valuable insights to prospects and will establish your brand as a thought leader on a specific topic.

Quality Content Tips:

  • Create Original Content
  • Offer Value
  • Focus On Creating Strong Headlines 
  • Make It Easy To Read & Use White Space
  • Focus On Readability 
  • Use Subheadings 
  • Make Your Content Actionable
  • Provide Answers
  • Create Engaging and Thought-Provoking Content
  • Use Main Keywords, Long-Tail Keywords & LSI Keywords Throughout Your Content
  • Position Your Uniqueness
  • Create Buyer Personas & Write For Real People
  • Get In Your Readers’ Minds
  • Give Them What They Want
  • Touch Their Hearts

Readability Tips:

  • Short, Readable Words
  • Short Sentences - Max 3 To 4 Lines
  • No More Than 18 Words Per Sentence
  • Write In The Active Voice
  • Use SEO Subheadings 

(H1, H2, H3 tags that include main keywords, long-tail keywords & LSI keywords)

  • Use Images Every 75-100 Words
  • Quotes
  • Lists 
  • Call-To-Action

Try To Make Your Content As Unique As Possible

Let’s say you’ve decided that your eBook will be about Employee Onboarding. Your content will have to deal with different aspects of Employee Onboarding. Just talking about Employee Onboarding is too generic. The key is to offer valuable content to potential buyers and analyze different aspects of the topic. Make sure to use main keywords, long-tail keywords, and LSI keywords.

Your content has to solve your potential customers’ pain points without being too “salesy.” What problems do your prospects face? How do you solve them? This is what your eBook, your Editorial Calendar, and your content should focus on; insightful content that offers value gets more recognition and has higher shareability. This is what will establish your brand as a thought leader on a specific topic; provide solutions to their problems.     

Add Your Main Keyphrase Early On In Your Content

You need to use your main keyphrase several times throughout your article. The location of your keyphrase matters. Please mention your main keyphrase at least once at the beginning of your article by including it in the introduction paragraph. Google puts more weight on terms that appear at the top of a web page. Your first 100 words are what matter the most to Google, so make sure to use your high-volume keywords. 

Write Unique Titles, Descriptions, And Content

This is precisely why we do thorough keyword research and create the Editorial Calendar for you, to ensure the quality and the uniqueness of your content based on search intent. Please note that your content needs to be plagiarism-free. Use a plagiarism checker like this one: Plagiarism Detector; duplicate content hurts SEO rankings. The content of each article that is published on eLearning Industry has to be unique.  

Please avoid keyword stuffing. We suggest that you use your main keyword at least 3-4 times. Apart from this, you should also use the relevant keywords or keyword variations of your main keyword. These include long-tail keywords and LSI keywords, as mentioned above.

*  Please keep in mind that our editors may edit your content slightly in order to make it more powerful seo-wise (small tweaks might take place, if needed i.e. adding keywords or removing keywords, in case of over-optimization and reformatting to increase readability). We make sure to follow all the best practices when creating your editorial calendar. Our team ensures that the titles are effective, eye-catching and full of SEO value so that your content can be found easily in the SERPs. 

Final Tip For Extra SEO Juice: How To Solve Prospects’ Pain Points

One of the best tips regarding your content is to go ahead and search for the main keywords or keyphrase on Google. By checking google search bar for other user queries you can get more ideas for your content. In addition, you can check the people ask section or at the end of the first page your content writers could check searches related to your keyword. It will help give even more juice to your content because your content writers will know which questions they need to answer. Quora is another great platform where you can find questions in order to help solve your prospects’ pain points.

Can you give me an Article Outline example?

Target Keyphrase: X keyphrase

(You should use your keyphrase or synonyms of your keyphrase in your high-level subheadings | H2, H3 | - Google counts the first 3 subheadings usually. Also use your keyphrase as is at least 3-4 times within your content, for keyword density.) 

Relevant Keywords To Use: X keywords

(These will be keywords you should use, if applicable, within your article content (text) in order to enhance the SEO value of each article.)

Outline 

H1 Article Title (based on the editorial calendar) 

H2 Rephrase the article title (include keyphrase or keyphrase synonym, keywords)

X words

tip: make sure to write a small intro that reflects your article topic. Include your keyphrase or synonyms of your keyphrase at the beginning of your first paragraph. 

H3 (include keyphrase or keyphrase synonym, keywords)

X words

H3 (include keyphrase or keyphrase synonym, keywords)

X words

---- after writing the above, feel free to improvise  ----

tip: keep your sentences short (no more than 18 words per sentence)

tip: use transition words

tip: use subheadings every 290 words